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Introduction
When you think about logos, do you think of a simple image? Or do you think of the brands that have been around forever, like Coca-Cola and Nike? If so, then your logo is probably not going to make it through this article. I'm going to teach you how to design a brand new logo for your business that will still be relevant in 50 years (and maybe more).
Think conceptually
The first step in creating your logo design is to think conceptually. What does your business do? How does it make money? What are its goals, and how will it help customers achieve those goals?
The best way to answer these questions is by answering them with reference to the logo itself. You need to know what you want out of this project so that you can begin thinking about what kind of elements would work best for communicating those ideas with customers and investors alike.
What is a logo or symbol?
A logo is a symbol, sign, or emblem used by an organization to identify itself.
A logo can be described as the graphic device that can be used to represent an organization. It may also be referred to as a design (or visual identity) of an organization or brand. The word “logo” comes from the Greek word λόγος (lógos), meaning “word” or “language”; it has been translated into English several times over the years as “symbol” and/or “signature” depending on context.
What is a signature?
The signature is a graphic mark that represents a person, organization or brand. A signature can be made up of many different elements including: typeface, color palette and images. It's important to consider your company’s personality when creating your logo design because it will help you identify what type of image works best for them. For example, if you have a graphic artist who enjoys creating logos with bright colors then maybe you should choose an orange background with red text? Or maybe something more subtle like blue against white would work better? You get the idea!
What does your business do?
A business logo is a visual representation of your company's identity. It should be designed to represent the purpose and mission of your brand, as well as how working with you can benefit customers or clients. Your logo should also reflect the core values of your brand—and make sure it isn't too similar to any other logos already out there! If you're starting out with a new idea for a logo, consider hiring an experienced designer who will help brainstorm ideas for what makes up this unique mark (or "visual") for your business.
Who are its customers?
- Who are its customers?
While it is important to know your audience, you should also consider what types of people will be the primary users of your logo. For example, if a company sells technology devices and services to small businesses who use them on a daily basis, they may want something that stands out from other logos in the market. In this case, it makes sense for them to focus on creating an image that appeals more towards men than women (or vice versa). This will help ensure that their target audience understands how powerful their product is and how much value they can get from buying it.
What do you want your logo to say about your company?
The first thing you want to do is think about what you want your logo to say about your company. What do you want it to say? What don't you want it to say? How do you feel about the way it looks?
Once this is done, break down each of these elements into smaller parts and brainstorm ideas for each one individually. You can also take a look at other logos that have similar elements as yours and see if theirs work better than yours does; maybe there are some subtle differences between them that make one design better than another!
Make sure your logo will still work to represent you if it's reduced to a tiny image or put on the side of a truck.
As with any design, your logo should be easy to read at a distance, in small sizes and on different backgrounds.
When you’re creating a logo, it’s important that your brand or business can still be represented by the small version of it or used as an icon for something else. For example: if you make furniture for small spaces (like apartments), you might want your logo on the side of some cabinets so people know where they can find them in their homes.
Make sure that whatever format you choose will still work well when reduced down to a tiny image!
Conclusion
When you have a logo design, be sure to consider the above points and ensure that it's going to work for your business and its customers. Look at what you want to say about yourself or your company with the logo, then ask yourself if there's anything else needed in order for people to recognize this message from your own brand.
